One of the undeniable benefits of the digital age is that it has leveled the playing field when it comes to making stars. Before the advent of YouTube, there wasn’t a public forum in which ordinary people could attract an audience without appearing on a broadcast network, but that’s no longer the case. YouTube has changed how people become famous, as well as how the viewing audience looks at traditional television. So though it’s way too early to declare a victor in the battle between YouTube and TV, here are some of the weapons each medium brings to the conflict.
THE CASE FOR YOUTUBE
Nowhere is YouTube winning the battle more than in video space. Whenever you hear that a new video has gone viral, you can be sure that within an hour that footage will be available on YouTube. In many cases, YouTube users will download content before it even hits the broadcast networks, and the other advantage of YouTube is that you can spend hours browsing through millions of old video footage that isn’t available on TV.
YouTube offers content providers a forum to put up just about any kind of program that users may find interesting, and lets the viewers decide. There’s a democratic fairness to the content on YouTube, because you can quickly glance at the views garnered by a piece of content to determine its popularity and relevance. And though TV has a ratings system, no one has any idea how Nielsen families vote, and how in tune they are with the rest of the country. YouTube has nearly no censorship in terms of what is aired, so diverse interests and tastes are catered to by YouTube in a much more varied way than on TV